MUST KNOW PODCAST TRENDS IN 2025

At The Podcast Show London last week, industry leaders gathered to share insights, innovations, and bold predictions about the future of podcasting. Here are some of the most exciting takeaways we took from this year’s event.

Podcasts Are Saving The TV Industry

Flight Studio shared that almost ⅓ of their viewers watch ‘The Diary Of A CEO’ Podcast on their TV. This means the $4 billion advertising pot in the podcasting industry moves into the $400 billion TV advertising space. There is so much potential! 

Organic Does Work 

We aren’t talking fruit and veg here. The Fellas Studio shared that their 6 billion views since inception have not come from ad spend but organic content. This isn’t to say ads aren’t powerful for promoting podcasts, but it shows if you have great content, it will sell itself.

Don’t Neglect Your Non-English Speaking Viewers 

YouTube shared about their dubbing feature that allows you to translate your podcast into other languages with the click of a button. This will increase your audience scope massively, boosting views and introducing new communities to your content. 

Bitesized Lessons 

Live podcasts are predicted to gain in popularity year on year. 

Leveraging video is how you are going to grow a podcast to the next level. 

360º multichannel partnerships with sponsors are the winning approach for monetising podcasts. 

Where is your audience based? Bring the podcast to that platform in a relevant way.

The Podcast Show London 2025 highlighted one undeniable truth, the podcasting industry is evolving fast. The most successful creators are those willing to innovate. Whether it’s leveraging TV, embracing organic growth, or expanding into new languages and platforms, now is the time to think bigger.

Do you think audio only podcasts are effective?

• Yes, they do!
• No, video is too important